Inbound marketing is new, complex, and takes some time to master.
But by creating an inbound marketing strategy, businesses can experience growth at a remarkable rate.
1. Do Your Homework
You already know your business, which means you probably know your industry. But how well do you know your customers?
While knowing the location, age and other demographics of your customers is always a good start - it’s only one piece of the puzzle. Keep in mind, your customer might not even know that they need your services.
To get a better understanding of what makes your customers tick, start by identifying the biggest questions they have. Once you have identified their pain points, identify the most difficult. By taking a walk in your customer’s footsteps, you can create content they enjoy.
2. Does Your Website Help or Hurt?
A great way to determine if your website is doing its job is to shadow someone while they explore it. Ask a friend to go to your website with a list of goals, and watch the results. Your website should act a lot like a host at a restaurant by easily guiding you to your desired destination.
If the goal of your website is to sign up customers for a free consultation, make sure that visitors can and want to do it. Create an easy to see call-to-action (CTA) on blog posts and web pages.
3. Nurture Your Leads
Put yourself in your customer’s shoes. Customers who receive countless emails are far more likely to ignore them or unsubscribe from them.
Create messaging that is unique to the position the customer is in, and email them every few weeks with automatic email workflows.
4. Blog, Blog and Blog
Blogging seems hard, but it’s the easiest way to build your inbound marketing reach. Blogging helps optimize your website for search engines by adding content for the Google crawlers to find.
Blogging can also help your site be discovered by building a system of links. Link building is one of the fastest, and easiest, ways a website can build its SEO profile and create leads and ultimately, grow your business.
5. Use Search Engine Optimization (SEO)
Blogging isn’t the only thing you can do to build your sites SEO profile. Make sure your website has proper meta-descriptions, a keyword centric URL. Even just making sure your links work can do wonders for your SEO.
Things like keyword stuffing and duplicated content (SEO red flags) can ruin any chances of ranking nicely on Google.
Building high-quality incoming links (links that direct traffic to your website or blog) also will help improve your SEO and get you indexed faster in search results. If you want to automate, Linkio is a powerful automation tool for backlink planning that takes the repetitive and tedious work out of setting up link building campaigns.