Most of the time, sales and marketing are on completely different wavelengths with separate objectives. At best, marketing has a blurry comprehension of what sales even does, and vice versa. And when your teams are out of sync, meeting company goals can be increasingly difficult.
Enter smarketing. The term, coined by HubSpot, refers to the alignment between your sales and marketing teams that occurs with frequent, direct communication between the two.
According to DemandMetric, 66% of companies reporting complete alignment between sales and marketing achieved their revenue goals. There are four major steps you need to take to achieve alignment:
- Open up communication between sales and marketing
- Build shared goals and definitions
- Set up closed-loop reporting
- Tighten up your lead handoff process
When your sales and marketing departments are aligned, company growth goals will improve and your business success will grow.
To see how your sales and marketing can forge together to exceed client expectations and expand your business, take a look at the infographic below.