Content marketing has become an attractive phrase used in the marketing industry. More than just a buzzword, it is a vital strategy for your business.
Given the saturated landscape of advertising, all successful marketing strategies should include content marketing.
Companies need to define the different strategies of content marketing to know how they work together. Thus, creating a complete picture of an effective marketing strategy.
Content Marketing Defined
“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and get a clearly defined audience - with the aim of driving profitable customer action.” The Content Marketing Institute, a website devoted to advance the practice of content marketing:
The key words in that definition are valuable, relevant and consistent.
The created content strives to educate the reader, providing value. It aims to interest the reader, providing relevance. It endeavors to keep readers returning for more content, providing brand consistency.
The goal is to provide the greatest value to the largest number of readers in your target audience. You do that through educating them, proving you’re the go-to expert in your field.
In today’s world, advertisements and email have desensitized consumers. They’ve learned to block most of them out. For example, many television watchers own some form of a DVR to skip the advertising.
Our goal at HeadsUp Marketing is to educate you in content marketing. We hope to define each piece of the inbound marketing puzzle. You will learn how to educate and build a relationship with your target audience.
Stay tuned for our next post, ‘Shouting vs. Attracting: the differences between inbound and outbound marketing.’