Unique Content Types You Should Experiment With

By Katie Green | January 17 2019 | Content Marketing | 0 Comments

content that stands out

It’s crucial to create frequent, consistent content to achieve real success in your marketing in 2019.

For marketers, it is all too easy to get stuck in a rut, churning out the same stale content week after week. So, how do you keep your message fresh?

Though these content types aren’t the most conventional, we believe there’s no harm in mixing it up every now and again.

As a bonus, it’s unlikely that your competitors are putting a lot of effort into this type of content, so you’re bound to stand out even more.

5 Types of Content Worth Trying

1. Live Video

Made popular through the Facebook Live feature and apps like Periscope, live-stream video can be an effective method to capture new traffic. With live-streaming, you must keep your message relevant. You don’t want to risk alienating your audience with a live advertisement.

If you have the right equipment and aren’t afraid to embrace the inevitable challenges of live video, start small and host a FAQ stream on your Facebook Business Page to answer common questions about your business!

2. GIFs


via GIPHY

GIF stands for Graphic Interchange Format. Whatever way you choose to pronounce it, GIFs provide a quick, interesting way to deliver content or punctuate your message. They’re easy to make and often loop in 2-6 second intervals.

Consider creating GIFs to add some personality to your company newsletter, or to supplement your latest “How-To” blog.

3. User-Generated Content

You might not realize it, but chances are you already have some brand ambassadors making user-created content about your business. Whether it’s a positive Tweet, a glowing review on Facebook or a fun Instagram photo of your office, you should definitely incorporate it with your other content. Incentivize users with a contest that rewards the best video or photo submitted.  

Related Blog: Creative User-Generated Content by Lush, & Other Content Marketing Success Stories

4. Infographics

An Infographic About Infographics by Unbounce
Source: An Infographic About Infographics by Unbounce

We love infographic content here at HUM, and with good reason. When a topic is particularly dense in the data or process department, infographics help illustrate the concepts in clear, simple terms.

If your latest article needs a bit of splash, consider creating a colorful chart to break down the finer details of the blog.

5. Podcasts

Whether audio or video, business podcasts are a great, often overlooked tool to reach on-the-go prospects. They can be quick soundbites into your company culture or in-depth conversations about industry best practices.

Just as with Live Video, with the right gear and mindset, podcasting is sure to reach new ears and grow your audience! Try implementing a monthly advice podcast hosted by your CEO. You can even use the transcript of the episodes as additional content for your blog.

That’s it for our list of the most unique types of content to experiment with this year! What did you think? Drop a comment below to let us know if there are any other content types that businesses should leverage in 2019.

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Editor's Note: This post was initially published in July 2015 and has been updated for clarity and accuracy. 

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