CTA Best Practices: How to Make Your Site Conversion-Friendly

By Jen Schwartz | December 17 2018 | Lead Generation | 0 Comments

cta best practicesA call-to-action (CTA) is a button, line of text or image that aims to convince web users to take a specific course of action that furthers your company’s goals.

Unbounce research shows that over 90% of visitors who read your headline also read your CTA copy. So, whether you’re looking to generate more leads or promote a special offer, CTAs are an excellent tool for companies of all sizes.

Read on to learn about different CTA types, how to make your CTAs enticing, and what you can do to bring them to the next level:

Types of CTAs

CTAs can accomplish many things, so you’ll want to be sure to choose one that aligns with what you’re trying to achieve.

  • Event Promo
    This type of call-to-action aims to bring attention to an upcoming event and increase attendance.

  • Lead Generation
    The purpose of this CTA is to bring visitors to a landing page for a particular offer so that you can collect their information.

  • Form Submission
    Forms work in part with lead generation CTAs. After the lead gen CTA brings visitors to a landing page, they will need to fill out a form and submit their information via a button to collect on your offer.

  • Social Shares
    These buttons allow users to share your content on their personal social media pages. Social sharing is a great way to increase site traffic.

Components of a Highly-Clickable CTA

Just because you place CTAs throughout your site, that doesn’t mean your visitors will take a specific action. Use these best practices to create calls-to-action that make visitors want to click (and convert):

Action-Oriented Copy

CTA copy should be short and sweet, so you’ll want to be intentional about the words you use. Try creating a sense of urgency with phrases such as “Buy now” and “Sign Up Today.” Combine a verb that clearly conveys what action the user is taking with a word that entices them to click your CTA as soon as they see it.

Can’t-Miss-It Design

You’ll want to make sure your CTAs stand out from the rest of your website, so people take notice immediately. Make use of contrasting colors and large buttons to draw attention to your CTAs.

Unambiguous Offer

Whether users will be added to a mailing list or receive an ebook download, the language of your CTA should leave no question as to what will happen when a visitor clicks your text or button.

Get Smart with Personalized CTAs

Go a step above your average CTA by implementing Smart CTAs that display a different CTA to website visitors based on their lifecycle stages.

For example, a first-time website visitor would see a different CTA than a blog or newsletter subscriber. This level of customization will help you target leads based on their interest in your company.

If you want your website to help your business grow, every aspect of the site must be designed with conversions in mind. From CTAs to landing pages, the inbound specialists at HeadsUp will work with you to generate more leads for your business. Want to transform your website into a lead generation machine? Contact us today!

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