Owning a business can be time-consuming and often overwhelming. It’s easy to get caught up in everyday tasks and let ourselves go. As the months go on, we forget to take care of the obvious: our core. And what’s the core of your business? Your website.
Your business website is your hardest working spokesperson, lead generator, and community engager, which is why it’s important to have a healthy and current site.
Here are a few ways you can ensure your site is in shape and performing optimally:
1. Know Your Brand, Message, and Target Audience
Before you can begin writing website copy, you need to have a rock solid understanding of how you want to communicate the fundamentals that make up your business. A clear definition of your brand, message, and target audience will help you to craft copy that is compelling to each visitor.
2. Keep Your Navigation Menu Simple
The easier your website navigation is, the better. Clear labels and user-friendly designs let visitors know exactly where they need to go when they are looking for something. Simple titles like “Who We Are,” “Blog,” and “Contact Us” make it easy for your visitors to see how you can help solve their problem.
3. Have Two CTAs on Your Homepage
Your call-to-action can be signing up for a consult or requesting a quote – whatever is most important to achieve your business goals. This CTA should be prominently displayed on your homepage so that visitors can’t miss it. Add in a freebie download, such as “Sign up for our newsletter to receive your free eBook!” to encourage visitors to share email addresses and build brand trust.
4. Always Optimize for Search Engines
Using buyer personas and keyword research as your guide, optimize your website for your target audience. Try working in your most relevant keywords and hyperlinking them to similar pages on your site. The world of SEO is ever-changing, and a strategy that incorporates regular optimization is the most effective way to keep up with it.
When you start exercising these basic concepts, you’ll begin to reap the benefits of a healthier, more agile approach for your business website.