Atlanta Marketing | 3 Tips for Selecting the Right Marketing Agency

By Ryan Howard | March 31 2016 | Business Strategy | 0 Comments

marietta marketing agency partnershipYou’ve made the decision to partner with an SEO or marketing agency to help you with your marketing and grow your business. But now what?

How do you know which agency will be the best fit and what tactics will work the best for your company?

Maybe you’ve already interviewed a few agencies. One might have said an SEO strategy will be your key to success while another suggested paid search advertising is your quick win. You’re no closer to making a decision than you were when deciding you wanted a partner.

But don’t get down on or overstress the situation! It’s natural to be where you are. Yes, choosing an agency can be a complicated process, but it doesn’t necessarily have to be that way.

We’ve created a list of action items and questions to help you make the right choice for your business.

1. Question Any Guarantees on Number of Leads or ROI

Nobody can predict the future. If a potential agency is saying they can, your ‘BS meter’ needs to be turned up to full alert.

If they do promise a certain amount of leads or ROI, then they are probably setting your partnership up for failure and not a long-lasting relationship. Unless they have a psychic on staff, they won’t be able to meet their promises.

Every company is unique. A strategy that worked for someone else might not provide you the same results. Agencies should discuss goals, expectations, and predictions that are a result of continuously testing and optimizing your strategy.

2. Question How Long it Will Take Before Seeing Results

Creating a full inbound marketing strategy and developing buyer personas take times. Putting the plan into effect and seeing results such as an increase in organic search is a matter of months.

But that doesn’t mean it will take months for you to see any results.  While it may seem like a good bet to go with an agency that says all strategic work needs to be done beforehand, your pressing marketing needs and potential ‘quick wins’ should immediately be addressed.

The firm should address this with you in the interview process and help you highlight areas to implement quick wins as well as discussing long-term strategy.

3. Question How Many Clients the Agency is Working With

Managing projects and executing strategies takes a significant amount of time, resources, and dedication. The more work your agency has might speak to their qualification level, but it also means the less time they will have to focus on you.

You want to look for an agency that shows dedication to understanding what your needs are. Then, one that will address those needs by generating results. Don’t be afraid to start a conversation about their growth philosophy, and be sure to ask who will manage your account, along with establishing communication expectations.

There are no one-size-fits-all Atlanta marketing agencies. Smaller agencies can give you a higher level of dedication while their larger counterparts have much more sophisticated tools and resources. You are looking for a balance and what will fit with you company.

Final Tip – Be sure to ask for references. When following up with those references, tailor your questions around the agency’s dedication, communication, and goal setting – on top of questions about their quality of work and results produced.

The agency you choose will have a significant impact on your company – good or bad. Choosing the right one is a large investment and, ultimately, commitment to a partnership. Ask the hard questions. You’ll be glad you did when you don’t have to switch firms in a year.


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