Email marketing is changing the way we do business, allowing marketers and CEOs alike to personalize messaging with segmented lists.
Today, you can progressively nurture leads into customers with triggered email paths. The key to email conversion, however, lies in the messaging.
To make your email more effective, its message needs to clear, concise, and persuasive. You never want an email to feel “pushy.” So, to help improve your conversions, here are some inbound marketing strategy tips to help make your emails more persuasive:
1. Know Who You're Talking To
Ever try talking to a member of a different generation about technology? It didn’t go well, did it? You see, by not knowing your audience you run the risk of confusing your audience.
Just like your grandmother might not understand how to poke someone on Facebook, a message written with a middle-aged businessperson in mind likely will not resonate with millennial women.
2. Go for an Easy Win
Getting a customer to say yes to something little is a great way to encourage a future yes, too.
Start small, with a simple ‘ask’ to your client. For example, you could ask if they’re looking for better ways to attract customers.
3. Sign Your Name with Your Face
Assigning a face with a name is a simple way to establish credibility and trust with your email recipients. That’s why making eye contact with someone you’re speaking to can be so impactful.
Adding a picture of your face to your email signature reminds your readers that an actual human sent it. It’s also an excellent way to avoid appearing like an Internet troll.
4. Find Solutions to Their Problems
Most people are procrastinators. (That’s why your accountant works late on Tax Day.)
Many business owners will ignore a problem until an opportunity to fix it presents itself.
By addressing issues and how you can fix them head-on, you present them with that opportunity.
5. Provide a Reason
Giving customers a reason for considering your solution is the other part. Adding a reason, no matter how simple, can help a customer come to a decision.
Don’t just provide a solution – your emails should also indicate why you believe that solution will work, too.
6. Finally, Be Human
People tend to trust themselves more than others, so a gentle reminder that your purpose is to inform helps frame your message. Don't decide for them already.
When pitching to prospects, your leads haven't already made up their mind to go with you.
Persuasive emails don’t have to be pushy, and by following these few tactics, you will be on the road to email conversion success in no time!