SEM, or search engine marketing, is the process of driving website traffic. It can lead to you quickly increasing sales and change the way your company brings in new business.
What Does Search Engine Marketing Include?
Search engine marketing includes organic search (SEO) and pay-per-click ads (PPC). For paid search, Google places ads on the top 3 links of the search engine results page (SERPs), and you will only pay if someone clicks.
Building your traffic through a balanced mix of SEO and PPC campaigns is the best way to approach SEM. PPC can even help your organic ranking; the more clicks your site gets means Google will view it as more credible than a site with lower clicks.
Benefits of Search Engine Marketing?
SEM is a marathon, a competitive and complicated marathon. If you’re new to search, you have to be willing to invest in and commit to a digital marketing strategy.
It will require several months of hard work. But if you’re ready to invest, it’s proven that results will follow over time.
There will also need to be constant experimentation and improvement along the way. Once you start to build credible data, you can make marketing insights and decisions to improve your strategy continually.
SEO is a long-term approach; PPC can help provide your business with more immediate results. But it is also generally more expensive when calculating cost-per-lead.
However, both SEO and PPC can yield a significant return on investment compared to outbound tactics - if you’re willing to make that investment.
Stressed About Search Engine Marketing?
Don’t worry – you’re not the only one! Writing quality content and creating compelling ads that get clicks is no simple task. While ROI for organic and paid is substantial, there is also no crystal ball or magic wand you can wave.
The results you are after won’t come easily or quickly. There are no shortcuts with search engine marketing.
HeadsUp Marketing is here to help. We have the experience and technical knowledge to help improve your organic rankings, along with the ability to create and run your paid ads campaign. Contact or call us today at 678.528.5785 to get your organic and paid search engine marketing campaigns started.