After finding the audience you want to reach, you still have to come up with content to reach them.
They want unique, educational and useful content.
Most content found on the Internet is similar. The sheer volume continues to grow, and standing out is more difficult than ever. So how do you produce content that differs?
The much harder part is finding how to get those solutions to your audience.
Anticipate your customer’s needs.
It can be the biggest difference they recognize between you and the competition. This can be as simple as having all employees greet a walk-in appealing to their sense of appreciation.
Involve your clientele to make sure you're not just meeting their needs but anticipating and exceeding them.
Plus, customers will feel more appreciated if you value their thoughts. Just make sure you genuinely involve them and not just go through the motions.
Leading through Teaching
Your audience wants information relevant to them. They want to view content that speaks to them on a personal level.
Consider your habits when you go browsing for something. What do the websites you read do well? They tailor the content to what you’re looking for.
You might have a particular garden center that posts scenic landscapes and flowers that you must see. Or you visit for gardening how-tos and tips.
That is the key to reaching your audience. Give them what they want to read or watch.
Educate them with information that can improve their own lives or help solve a problem they have. They’ll come back for more.